fbpx

All posts by admin

An Overview of Salesforce’s Pardot: What You Need to Know

Salesforce Pardot, now known as Marketing Cloud Account Engagement, serves as a comprehensive B2B marketing automation tool aimed at connecting sales and marketing teams. It automates various marketing activities and helps in managing leads while improving customer engagement. Key features include l...
Read More

What is an Opportunity in Salesforce?

Now once you understand the concepts and distinctions between LEADs and ACCOUNT, there are core Salesforce.com concepts that center around the Account that you will want to understand: In an Account you may have multiple interactions with the client: Contacts. These are the people at an Account that...
Read More