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Tag Archives: salesforce marketing cloud

An Overview of Salesforce’s Pardot: What You Need to Know

Salesforce Pardot, now known as Marketing Cloud Account Engagement, serves as a comprehensive B2B marketing automation tool aimed at connecting sales and marketing teams. It automates various marketing activities and helps in managing leads while improving customer engagement. Key features include l...
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7 Steps to Choosing the Right Marketing Automation Platform

There are seven (7) steps to picking the right marketing automation platform for your business. By following these seven steps you will develop a clear checklist of capabilities you require when comparing different marketing automation software options. 1. Have a Documented Digital Marketing Strateg...
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